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Bad Listing Photos

You know what really grinds my gears?

Bad listing photos grind my gears. Should an agent be able to tank your listing just because they want to be cheap and put the pictures up on MLS that were taken with their phone? Yuck, heck no. You personally wouldn’t take all your wedding photos or photos of your newborn with your camera phone, would you? Probably not. Selling your house is a big deal, and attracting the right buyers requires that you have your house putting it’s best for forward. That requires staging and professional photos. Everyday that I am on MLS, looking at other agents listings in the neighborhoods I conduct business in, I am always in shock and awe at how terrible some of these pictures are.

Here is one from this morning:

bad listing photo 1

Notice how the photo is crooked and the lighting is bad?

Here’s the kicker with this particular listing (of which I won’t put the listing agent on blast by saying where it is/the MLS number) that I find absolutely a shame and a disservice to the homeowner: This is the only picture of the listing. The only other photo is of the sign to the entrance of the particular subdivision this house resides in.

bad listing photo 2

This is an absolute disgrace to those who have had their license for awhile and actually care about their buyers and sellers.

This is the kind of stuff (I wanted to use a different S-Word there) that drives all of us seasoned agents crazy, myself included. But there is a silver lining to this. Albeit being a widespread problem with these brand new agents who, quite frankly, don’t know what they are doing, not all real estate agents are this cheap. Instead, for a fee of about $150 dollars, most agents have a professional photographer that will come to your house and take nice photos. By the way, that $150 dollars is out of your pocket, the seller. It doesn’t have to be this way.

Enter Bryan Hixson – REALTOR®:

I have NEVER charged my sellers for professional photography, not on my million dollar listings, or my short sales. I will always hire a professional photographer for my clients, because it is one component of my sales plan that actually drives buyers to my listings. People expect perfection online, so why not give it to them? It is the smart thing to do.

Here is a couple comparison photos of one of my $139k listings (that resulted in a massive multiple offer situation, by the way, in ONE WEEKEND). Some of the photos were taken by my assistant with his camera phone, and some were taken by my professional photographer.

Professional Photo #1

Professional Photo of the Exterior. Notice the contrast and the elevated look? Also, take a notice how the cracked driveway pad looks almost artistic.

 

Photo taken by Danny, my assistant.

Photo taken by Danny, my assistant. Very washed out, obviously taken by a camera phone. Still a good photo nonetheless comparatively.

 

Professional photo taken by the photographer. Notice how much more true-to-life the living room looks?

Professional photo taken by the photographer. Notice how much more true-to-life the living room looks?

 

Look how bad this photo looks in comparison to the one below. This is how some agents try to get a wide angle lens effect, with their camera phone. It comes out distorted and plain weird.

Look how bad this photo looks in comparison to the one below. This is how some agents try to get a wide angle lens effect, with their camera phone. It comes out distorted and plain weird. Same issue with washed out lighting.

 

Professional photo. Same room, better quality.

Professional photo. Same room, better quality.

When hiring an agent… make sure to show them this.

Yes, show them the competitor. Better yet, don’t deal with them. I will do the photography professionally, free of charge, for all my sellers. There is no catch, ever. If you want to sell your house fast, there is only one choice.

 

Bryan Hixson – REALTOR®, RE-MAX 200 Realty of Winter Park.
Call me today at 407-516-3856.